EU Gateway Korea

As Seollal passes, we are coerced into reflecting about South Korea.

Since President Moon Jae-in took the oath of office in 2017, there has been visible reformations in diplomatic relations and corresponding economic stability. Unfortunately, as the Korean Independence Day draws closer, the problem of air pollution and nuclear safety that has plagued the public and caused serious worry is all that threatens to come to mind.

On the bright side, the capable political administration has made good on the South Korean motto of ‘Devotion to the Welfare of Humanity’ by making clear moves against environmental contamination. The presidency, for example, has showcased commitment in the quest to cut carbon emissions and move to clean energy. With an example like that, the citizens – both individuals and corporate – have placed their hands on the plough to organize a structure that filters out the elements of pollution and contamination.

Indeed, this is not a sentimental decision alone, not when the investment climate has never favored renewable energy and natural as it does at this very moment. The market is built on the increasing demand for a cleaner source of energy that has close to infinite supply. A fact that is best evidenced by the increasing subsidies and unprofitable programs set in place to exert higher taxes and lower profits on investors in coal-fired and nuclear plants.

As a result of the gap that opens up when these subsidies are effected, newer solutions and technologies are in demand. If they can replicate the successes of fossil fuels and other dangerous power sources, but are devoid of the pollution and the adverse effects. These newer solutions will be welcome with open arms to ensure energy security.

Likewise, there are strategies in effect to transform the renewable energy market from being “government-led” to “private public partnership”-led models. Doing that, it is believed, will enhance the marketability of renewable energies (technology-level driven market competition).

With all these drivers in place, it is obvious that new needs have been created in the Korean market, needs that present the best opportunities for European companies willing to break through local barriers and get international establishment.

On that note, it comes as great news that European companies that deal majorly in Green Energy Technologies can apply for a business mission to Seoul, Korea. This declaration is powered by EU Gateway | Business Avenues, an exclusive initiative supported by the European Union.

It is expected that the availability of these business opportunities will accelerate the drive of this program in Asian markets, through high potential European companies employing sector-focused business missions to get greater audience.

The program by EU Gateway | Business Avenues will take up to 50 selected European companies to Korea. Among those companies, RobotinaROX claims a privileged spot as one of the chosen few expected to infiltrate the Korean market and inspire greater dependence on the use of renewable energy all over Korea.

Of course, that means greater exposure for Robotina, an opportunity that is the envy of so many other European companies in this energy sector. Perhaps, that is one reason why we are thrilled to represent HEMS and ROX Universe to potential Robotina platform users. Yet, the excitement of getting our dreams a bit closer to the worldwide stage is very hard to keep inside.